Channel Intelligence
CSG combines OPENLINE contact center services, The BLUEROADS SaaS Partner Opportunity Management solution and OPENLINE data management services to help enterprises build a 360 degree view of their channel and rich insight into ongoing channel performance. We help enterprises answer critical questions such as:
- How are we tracking on revenue to target in this period and future periods by region, industry, partner level, product and/or target company size?
- Is my channel delivering incremental additional revenue?
- Is my marketing investment resulting in channel revenue?
- Which marketing investments should we increase and reduce to drive the most efficiently drive channel revenue?
- Which partners are my strongest partners by region, industry and product line?
- Which emerging breadth partners should we invest resources in to develop them into depth partners?
- Do we have the coverage and capability for a specific geo, industry and/or product line?
Key features of CSG’s Channel Intelligence offering are:
- BLUEROADS rich channel intelligence reporting engine
- OPENLINE data management services – including data cleaning, normalizing, deduping and augmentation
- OPENLINE contact center - profiling and validation services