BLUEROADS was created in 2001 with the vision of providing both vendors and their partners a way to seize every opportunity to grow their businesses. Since its inception, we have provided a closed-loop system with built-in methodology, which gives individual partner representatives the power to actively participate in the sales and marketing process. As a result, BLUEROADS has become the hub of collaboration between vendors and partners, achieving the mutually-beneficial goals of increasing opportunities, conversion rates, revenue and market share.

Founding Philosophy
BLUEROADS laid the foundation for successful channel management by pioneering the “active participation” model. In managing multi-billion dollar channel operations for more than 20 years, BLUEROADS' founding team recognized that technology solutions which encouraged partners to participate within vendor processes were non-existent. The company quickly established itself as a solution designed to benefit both groups equally. Today, BLUEROADS is setting the standard in channel management with its Active Participation Network model—networking not just with the partner organizations, but all the way down to individual partner sales reps.

Traditional Partner Relationship Management (PRM) systems are designed to simply capture data with the end goal of organizing and managing partners, and to automate partner management tasks. In some cases there were more lofty goals, but ultimately the benefit was one sided to the vendor and partner adoption was extremely low. BLUEROADS 6 is designed with unique partner and opportunity-focused methodologies. The processes are streamlined between vendor and partner, allowing both parties to collaborate while maintaining respective access and privacy. Data is captured automatically as partner sales reps work on opportunities, and that information is consolidated into real-time reports. This partner-centric design reduces the time and effort required for partners to actively participate, and increases adoption of vendor programs and processes.

Products
BLUEROADS 6 Channel Management Software-as-a-Service helps you collaborate more effectively with your partners by keeping everyone focused on managing the sales opportunities in the channel. Our SAS 70 Type II audit certification affirms that BLUEROADS provides our Partner Opportunity Management solution in a consistent, reliable and secure operating environment to support our global community of vendors and partners. Its Active Participation Network is comprised of the Foundation System, which provides a platform for managing administration and the business process backend, plus a suite of Modules for user-facing functionality. Reporting and Analytics tie it all together, enabling you to measure, model and tune opportunities to maximize channel investments.

BLUEROADS Community Involvement
BLUEROADS is committed to improving the quality of life in our community, and neighborhood involvement is an integral component of the culture at BLUEROADS. We believe that our community's success is essential to the success of our company. Not only are we supporting the community where our employees live, our community involvement also boosts morale, strengthens our team, and improves communications and relations among our employees.

The BLUEROADS Name
When the Egyptian Pharaoh Ramses II built his empire, he built large harbors at the river Nile to provide traders with faster transportation and better access to the people. The “blue roads” on the map became one of the key instruments that let both traders and consumers to flourish. The symbiosis between traders and consumers helped Egypt to achieve unparalleled wealth. Five thousand years later, we leveraged this model using technology combined with high impact sales and marketing processes to bring vendors and partners together to increase sales activities.