BLUEROADS has been helping industry-leading, as well as emerging companies capitalize on this market opportunity by identifying and cultivating market-making partners through visibility across the entire sales cycle, down to the individual partner sales rep.


“Avaya selected BLUEROADS because we needed a systematic method to build BusinessPartner relationships based on trust to drive channel revenue. Results from BLUEROADS have surpassed expectations, with Avaya already exceeding its 12-month pipeline visibility goal by 275% in less than 30 days.”


WizKids 2006 Award
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“To remain successful in a very competitive landscape, we are compelled to identify greater opportunities for our customers and stay one step ahead of constantly changing market demands. BLUEROADS has been a key contributor to our marketing strategy in this regard, helping us develop tools that open up tangible opportunities for our customer base.”

Rapid Partner Adoption

One of the biggest challenges in deploying channel management solutions is partner adoption. Yet partners enjoy using BLUEROADS 6 so much they are spreading the word to their vendors. Why? Because BLUEROADS was designed with partner salespeople in mind. It's easy, fast, and simple to use, so partners spend more time selling.

BLUEROADS' simple, clean design guides partner salespeople through processes with a point-and-click interface allowing them to painlessly update sales opportunities and collaborate with you to win more business. It's a win-win for both you and your partners.

Partners Shout Out to BLUEROADS

BLUEROADS is the channel management solution partners love to use. Thousands of partners are actively using BLUEROADS today, including:


“BLUEROADS has increased our pipeline substantially. The positive impact on our bottom line coupled with the benefit of keeping Nortel updated is tremendously valuable.”


“BLUEROADS has proved to be a tool that is continuously empowering our sales people to focus on qualified opportunities and close deals.”


“BLUEROADS is a catalyst for building a stronger relationship with Avaya. It's helped our sales reps see the value of proactively collaborating on their deals with Avaya, which gives us an edge over the competition.”


“When vendors ask how they can make our lives easier, we recommend they use BLUEROADS.”


“I work with 26 different manufacturers and I wish they all used BLUEROADS.”


“This is the best tool of its type that I have used in the past ten years of IT sales.”