What Our Clients Think of BLUEROADS
The success of BLUEROADS has always been tied directly to the success of the enterprises we work with and their partners, and our collaborative process is critical to improving partner opportunity performance and predictability. Below are just a few of the leading businesses we partner with and their thoughts on how BLUEROADS has helped them succeed.
“BLUEROADS is really helping us hit the homerun by providing value to both the BusinessPartner and Avaya. Because the BusinessPartner, by sharing his information and leads, can get a certain amount of protection from his competitors. For Avaya, it gives us a tremendous amount of visibility into our channel business, and makes our business much more predictable.”
Kurt Yeager, Global Channel Strategy Director
“Results from BLUEROADS have surpassed expectations, with Avaya already exceeding its 12-month pipeline visibility goal by 275% in less than 30 days. Additionally, the ease of use of the program and
the open sharing of information increased the user adoption of Avaya BusinessPartner salespeople by 842% in less than 30 days.”
Gregg Kalman, Sales Vice President, Channel Strategy and Programs
Vendor's Partners Testimonials
“Accuvant is on many vendor-partner advisory boards and when vendors ask how they can make our lives easier, we recommend they use BLUEROADS. BLUEROADS is impacting our sales organization in a very positive way by increasing our sales efficiencies in generating more meetings and more business opportunities. I wish all of our vendors used BLUEROADS.”

“BLUEROADS delivers qualified leads that have increased our pipeline substantially. One lead we recently received quickly generated almost $100K in sales and has the potential to spend up to $500K
with our company next year. The positive impact on our bottom line coupled with the benefit of keeping Nortel updated is tremendously valuable.”

“BLUEROADS provides a huge value in enabling the partner and the manufacturer to build a strong relationship. It eases the communication process, which is critical in building relationships. I work with 26 different manufacturers and I wish they all used BLUEROADS.”

“It [BLUEROADS] has proved to be a tool that is continuously empowering our sales people to focus on qualified opportunities and close deals.”

“This [BLUEROADS] is the best tool of its type that I have used in the past ten years of IT sales.”

“Investing in BLUEROADS to support its deal registration program is a positive move in the right direction for Avaya. BLUEROADS is so easy to use that we can keep Avaya apprised of the status of a deal throughout the sales cycle. As a result, BLUEROADS is a catalyst for building a stronger relationship with Avaya. It's helped our sales reps see the value of proactively collaborating on their deals with Avaya, which gives us an edge over the competition.”

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