The BLUEROADS Partner Relationship Manager brings together partner profile and operational data, which allows vendors to see a complete view of the partner network, determine channel coverage overlaps and gaps, manage channel program membership and monitor partner commitments and performance. When used in conjunction with other BLUEROADS modules, it's an excellent tool to oversee and manage an entire partner network, no matter how complex or diverse it may be. Key features include:

Partner Profiling
Now you can present a complete view of the partner network, including contact information, partner tier structures, industry and product expertise. The Partner Relationship Manager dynamically updates profiles based on partner accomplishments such as opportunities closed and revenue generated.

Partner Performance
Quickly determine lower- or higher-performing selling partners, down to the level of the individual partner salesperson, as well as the opportunities won or lost by any associated end-customer. You'll know who your best channel partners are and who needs help.

Partner Programs
The Partner Relationship Manager helps create new channel programs to address changing business requirements and channel dynamics. You can also manage program membership by linking partners to programs, and monitor program performance based on partner accomplishments.

Partner Coverage Modeling
Reveal gaps or overlaps in market coverage and let vendors efficiently identify market opportunities around new products, industry verticals and underserved geographies.

Partner Registration
Enable partners to register via a self-service Web interface and select the product and channel program components that are best suited to their specific business requirements. You'll reduce administrative overhead for vendors and guarantee partner profile data is accurate.

Benefits:
Models a complete view of the partner network
Consolidates partner profile data in a centralized system
Determines partner coverage overlaps and gaps
Creates partner programs to meet changing objectives
Manages program membership and monitor performance