In a complex, multi-dimensional distribution model, how can you ensure that your partners and your company are working toward the same goal?
When your various partners are selling your products into the same account for the same deal, confusion and frustration can arise. But with BLUEROADS, you can minimize the collision of selling efforts to maximize a successful customer experience.
BLUEROADS Named Account Manager encourages partners to proactively register accounts by directing matching registered account leads to them in the future based on rules setup within BLUEROADS. This helps both partner and vendor clarify who takes the lead in a given account. Coordinating selling efforts reduces conflicts and builds stronger customer and partner relationships.
Benefits:
Prevents channel conflict
Motivates partners to proactively register accounts
Presents a cohesive value chain to the customer
Increases partner and customer satisfaction
Routes leads automatically based on account criteria
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