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BLUEROADS recognizes that you have a number of applications you rely on to run your business and that integration of these applications with one another is more than just an admirable
goal. Integration is absolutely necessary to realize the benefits and efficiencies you demand from your enterprise applications.
By enabling seamless integration and coexistence with of enterprise applications, BLUEROADS Connect increases the value of foundational enterprise resource planning (ERP) and customer relationship management
(CRM) systems. The solution is available as a toolkit for building custom integrations, or as a pre-configured link to integrate with SalesForce.com (BLUEROADS Connect SFDC).
BLUEROADS Connect enables customers to integrate disparate applications through firewalls, across the Internet, and between entirely different platforms by using a collection of well-defined and open standards.
Specific examples of how a company may deploy the BLUEROADS Connect interface include:
- Synchronizing leads, registered opportunities, and contracts between BLUEROADS and a CRM system
- Retrieving a registered opportunity being market ‘closed’ in the BLUEROADS system
- Sending sales forecasting and partner pipeline status information from BLUEROADS to a Revenue Management System (RMS)
- Updating BLUEROADS with marketing campaign information from a Marketing Automation System (MAS). Or updating the MAS with ‘closed deal status’ information,
such as the dollar value of each sale.
For client looking for a easy way to integrate BLUEROADS with Salesforce.com, the BLUEROADS Connect SFDC product is a subset of the larger BLUEROADS Connect product, offering is a pre-packaged integration
for salesforce.com. This preconfigured link between BLUEROADS and Salesforce.com supports bi-directional data integration and synchronization through a point-and-click mapping interface, and requires
no additional coding effort. This allows customers to capture sales opportunities within Salesforce.com and pass channel-specific opportunities to BlueRoads 6 for active follow-up by channel partners.
As partners provide feedback on sales opportunities, BlueRoads 6 sends the information back as updates to salesforce.com. Providing partners and direct reps with respective best-of-breed systems optimizes
sales efforts and maximizes performance.
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