BLUEROADS was created in 2001 with the vision of providing both vendors and their partners a way to seize every opportunity to grow their businesses. Since its inception, we have provided a closed-loop system with built-in methodology, which gives individual partner representatives the power to actively participate in the sales and marketing process. As a result, BLUEROADS has become the hub of collaboration between vendors and partners, achieving the mutually-beneficial goals of increasing opportunities, conversion rates, revenue and market share.

From the beginning, we understood that one of the primary reasons partner relationship management (PRM) deployments fail is that PRM vendors and their customers approach the solution as a partner management tool. Partners are left with little or no benefit for using the application.

BLUEROADS' solution however, is designed to empower partner participation in vendor processes. We're setting the standard in collaborative channel management with our Active Participation Network model, which networks not only with the partner organizations, but with each individual partner sales rep.

We pride ourselves on viewing the process not only from the vendor perspective, but also from the partner perspective. The Active Participation Network allows the entire process to seamlessly flow between vendors and thousands of independent partner organizations—and more importantly, their individual reps. Unlike traditional PRM systems, BLUEROADS 6 is designed from a unique partner-centric perspective that streamlines channel processes between vendor and partner, encouraging both parties to collaborate in a common application while maintaining respective access and privacy. Data is captured and consolidated into real-time reports automatically as partner sales reps work on opportunities. Partner opportunity information can be shared across multiple vendors via a partner vendor bridge. This creates a single environment from which partners can manage multiple vendors, simplifying day to day operations while taking advantage of the opportunity to craft multi vendor solutions.

This innovative approach to helping vendors and partners better collaborate is at the heart of what BLUEROADS does—create The Business of Opportunity.