Do you have a unified view of all the opportunity in your partner network? The answer, unfortunately, is probably not. However, with the BLUEROADS Partner Relationship Manager Module, partner profile and
operational data are centralized, which lets you model a complete view of your partner network, find channel coverage overlaps and gaps, manage channel program membership, plus monitor partner commitments
and performance. Combined with our sales and marketing modules, BLUEROADS 6 provides an extensive Channel Management Suite that allows you to take advantage of every opportunity and encourage active
partner participation. Some of the key features of the Partner Relationship Manager Module include:
Partner Registration
Enable partners to register via a self-service Web interface and select the product and channel program components that are best suited to their specific business requirements. You'll reduce your administrative overhead and ensure partner profile data is accurate.
Partner Profiling
See a complete view of the partner network, including contact information, partner tier structures, plus industry and product expertise. Profiles are dynamically updated based on partner accomplishments,
such as opportunities closed and revenue generated.
Partner Programs
Create new channel programs to address changing business requirements, manage program membership by associating partners to programs, and monitor program performance based on partner accomplishments.
Partner Coverage Modeling
Reveal operational gaps or overlaps in market coverage and enable vendors to efficiently identify valuable market opportunities around new products, industry verticals and underserved geographies.
Partner Performance
Determine lower- or higher-performing partners and opportunities won or lost, down to the level of the individual partner salesperson.
Integration
Through BLUEROADS Connect (the BLUEROADS Web Services interface), partner data from all parts of an organization can be brought together to create a single, comprehensive view of each partner and to allow vendors and partners both to better manage opportunities. This same tool allows you to quickly integrate BLUEROADS with your other enterprise applications.
Benefits:
- Model a complete view of the partner network
- Consolidate partner profile data in a centralized system
- Determine partner coverage overlaps and gaps
- Easily create partner programs to meet changing objectives
- Manage program membership and monitor performance
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