BLUEROADS and Lumin Leads Management Announce Revolutionary Tradeshow Leads Management Solution
SAN MATEO, CA - August 29, 2002 - BLUEROADS Corporation, a channel management software company, and Lumin Leads Management the leading provider of tradeshow lead capture and management technology, announced that they have joined forces to provide a complete tradeshow leads management solution. This revolutionary new solution will for the first time allow the precise management of thousands of tradeshow leads from lead capture, to sales contact, to closed sales and to reported results.
Read the complete press release

BLUEROADS Receives $1 Million in Funding SAN MATEO, CA - July 24, 2002 - BLUEROADS Corporation, a channel management software company, announced that it has secured $1 million in its first round of outside funding. The Angels Forum and co-investor The Halo Fund, Palo Alto based early-stage investment firms provided the funding.
Read the complete press release

Solutions for following up trade show leads
LAGUNA HILLS, CA - February 22, 2002 - BLUEROADS Corporation, a channel mangement software company, announced today the latest release of its module for following up sales leads. This module is especially effective for the large quantity of leads generated at trade shows. Utilizing BLUEROADS' unique PULL method, the module allows companies to use their sales channel partners to follow up many leads very quickly. According to Axel Schultze, CEO of BLUEROADS, "Our system has proved so effective that clients can have thousands of leads followed up in just a few days." In fact, the average lead turnaround time is about 5 days. The system also has a closed-loop architecture that provides feedback on 99% of the leads processed by the system and an integrated validation system to ensure that the feedback is accurate.
Read the complete press release