BLUEROADS Enhances Channel Management Suite with Integrated Channel Sales Force Automation Module
SAN MATEO, Calif. – November 14, 2005 – BLUEROADS Corporation, a Channel Management Software-as-a-Service (SaaS) company, today announced the enhancement of its Channel Management suite with the BLUEROADS Channel Sales Force Automation (SFA) module. The enhanced module provides a centralized online workspace for legally independent partner salespeople to collaborate on joint opportunities with vendors, making it easier for partners to increase win rates, ultimately resulting in more sales and more revenue.
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BLUEROADS User Conference Puts the Spotlight on Channel Management
SAN MATEO, Calif. – Oct. 24, 2005 – With a rich focus on advancing the Channel Management movement, BLUEROADS Corporation, a Channel Management Software-as-a-Service (SaaS) company, gathered customers and users from the vendor and partner communities to discuss best practices via real-world vendor and partner case studies.
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BLUEROADS Accelerates Growth in Response to Channel Management Demand
SAN MATEO, Calif. -- September 20, 2005 – BLUEROADS Corporation, a channel management Software-as-a-Service company, announced today a series of milestones that will accelerate the company’s growth as it becomes the de facto standard for channel management solutions. BLUEROADS closed its Series C financing, a $9.1 million round led by new investor Cardinal Venture Capital, and including participation from existing investors ArrowPath Venture Capital, and El Dorado Ventures. The company also expanded it Board of Directors to include Christian Borcher, a Partner at Cardinal Venture Capital with a particular expertise in advancing Software-as-a-Service business models.
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BLUEROADS Releases Results of Channel Lead Management Benchmark Study
SAN MATEO, Calif. – August 29, 2005 – BLUEROADS Corporation, a channel management Software-as-a-Service company, today announced the results of a channel lead management benchmark study, demonstrating a strong and consistent correlation between speed and closure rates in the channel. The study is the first-of-its-kind, and addresses the five key areas of channel lead management: lead aging, lead distribution, opportunity feedback, sales latency and closure rates. The study not only explains these concepts, but also explains at length how to leverage them to lay the groundwork for near-term performance improvements on which to build long-term strategies.
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Avaya Selects BLUEROADS for Channel Management Excellence
SAN MATEO, Calif. - August 15, 2005 - BLUEROADS Corporation, a channel management Software-as-a-Service (SaaS) company, today announced that Avaya (NYSE:AV), a global leader in business communications applications, systems and services has selected BLUEROADS channel management suite to meet aggressive revenue growth goals for the channel. With Avaya's launch of eDemand, a channel program powered by BLUEROADS, Avaya has realized significant adoption rates by its
BusinessPartners and in return, a rapid return on value in line with the goal of capturing new market share and opportunities via the channel.
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BLUEROADS Announces BLUEROADS University
SAN MATEO, Calif. – August 2, 2005 – BLUEROADS Corporation, a channel management Software-as-a-Service company, today announced BLUEROADS University, a series of training sessions and workshops to help customers, partners and prospects better understand and fully utilize channel management solutions to achieve business goals. Based on the needs and level of understanding of the recipients, BLUEROADS University provides a range of educational services, which include: hands-on training via the BLUEROADS campus and/or customer site; customized training via the Web; as well as a series of “how to” workshops, which cover the business challenges and best practices surrounding a range of channel processes.
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BLUEROADS Launches Release 6 of its Leading Channel Management Suite
SAN MATEO, Calif. – May 10, 2005 – BLUEROADS Corporation, a channel management Software-as-a-Service company, has introduced BLUEROADS 6, the latest version of its leading-edge channel management software that helps companies market and sell more effectively through indirect channels. With enhanced features to strengthen the bond between vendor and partner, the release provides extended capabilities for companies to efficiently manage channel resources to increase revenue and market share.
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BLUEROADS and WebEx Deliver Comprehensive Channel Management Solution
SAN MATEO, Calif. – April 25, 2005 – BLUEROADS Corporation, a channel management Software-as-a-Service company, today announced the BLUEROADS™ Interface for WebEx™ an integration of its BLUEROADS 5 Suite and WebEx Meeting Center, a web meeting application from WebEx Communications (NASDAQ: WEBX). This integration improves communications and coordination with partners’ sales organizations and enables high quality prospect engagements that increase close rates and shorten sales cycles.
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BLUEROADS Enhances Channel Management Suite with Integrated PRM Module
SAN MATEO, Calif. – April 5, 2005 - BLUEROADS Corporation, an on-demand channel management software company, today announced the enhancement of its channel management suite with the BLUEROADS(tm) Partner Relationship Management (PRM) Module. Part of the BLUEROADS 5 suite, the PRM Module enables vendors to model a complete view of the partner network in order to generate more accurate partner recruitment and retention plans and maximize market opportunities around new products, industry verticals and underserved geographies
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BLUEROADS Named "Cool Vendor" by Leading Analyst Firm
San Mateo, CA – April 5, 2005 – BLUEROADS Corporation, an on-demand channel management software company, today announced it has been included in the list of “Cool Vendors” in the “Cool Vendors in IT Services and Outsourcing, 2005”, published on March 21, 2005” by Michael Haines, et al of Gartner, Inc. To achieve “Cool Vendor” recognition, vendors were evaluated by Gartner's IT business strategy analysts in the categories of technology innovation, business impact, and industry interest.
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BLUEROADS Speaking at First Ever Software Development Forum
Software-as-a-Service Conference
SAN MATEO, Calif. – March 18, 2005 – As a growing channel management vendor, BLUEROADS was invited to speak at the conference because of their unique SaaS business model that enables companies to market and sell more effectively through indirect channels. As one of a handful of vendors selected for the conference, BLUEROADS was recognized for their ability to help high-tech companies immediately turn the complexity of the channel into a competitive weapon.
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BLUEROADS Appoints New Vice President of Product Management
SAN MATEO, Calif. – February 7, 2005 – BLUEROADS Corporation, an on-demand channel management software company, today announced that Paul Nagy has joined the company as vice president of product management. Nagy brings over 10 years of industry expertise to BLUEROADS’ management team. His addition further bolsters the company’s ability to increase revenue and market share for customers by making the channel as powerful as a direct sales force.
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BLUEROADS Reports Unprecedented 2004 Momentum with Record Revenue Growth
SAN MATEO, Calif. – January 31, 2005 – BLUEROADS Corporation, an on-demand channel management software company, today announced record momentum for 2004, having grown sales revenue by 300% as compared with 2003. The company doubled the size of its customer roster and, in response, tripled its headcount to help capitalize on the growing demand for its channel management solutions. Emerging as the clear leader in its market, BLUEROADS looks to continue this momentum through a steadfast focus on customers and by leveraging its Software as a Service (SaaS) business model.
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