June 16, 2007 - Channel Insider
The Shark Tank: BlueRoads Refines Lead Management

May 30, 2007 - Channel Insider
Lead, Follow or Get Out of the Way

May 17, 2007 - Channel Insider
The Channel Needs a K.I.S.S.

March 2007 - SDA Asia
A Trip Through SaaSdom

April 9, 2007 - DestinationCRM.com
PRM Rides the CRM Tide

March 6, 2007 - CRN The Buzz Blog
Why This Communications Breakdown?

March 6, 2007 - The 451 Group
MIS Market Development: BlueRoads takes a new road – expanding into partner opportunity management

March 2, 2007 - CRM Buyer
The On-Demand WizKids

February 27, 2007 - eChannelLine
Lead Management Success: Part 2: The last 6 of 12 Tips

January 29, 2007 - CRN
Adtran Loses Veteran Channel Chief

January 19, 2007 - SearchITChannel.com
BLUEROADS Updates Channel-Automation Software with Links to CRM, Other Apps

April 4, 2006 - eWeek
Vendors have turned to third-party application service providers such as BLUEROADS to try to help mitigate some of the perceived trust issues associated with vendors trying to guard the proverbial channel hen house.


April 3, 2006 - CRN
SaaS promises scalability and flexibility that cannot be ignored.


March 29, 2006 - CRN
What makes one lead better than another? BLUEROADS is of the mind that the answer will be different for every reseller.


March 27, 2006 - TMC Net
BLUEROADS awarded patent number 09,514,997 by the United States Patent and Trademark Office for its unique pull-based lead distribution methodology.


March 6, 2006 - 1to1 Magazine
With BLUEROADS, Avaya now gets greater insight into partner/customer activity. Since implementation, partners have registered more than 2,000 deals in the system.


February 28, 2006 - TMC
In just the past 18 months, more than $2.2 billion in software and hardware channel sales deals have been registered in the BLUEROADS Deal Registration Manager.


January 23, 2006 - CRMBuyer
BLUEROADS collaborates with Avaya to develop a winning hosted application that enables a higher level of engagement between OEMs (original equipment manufacturers) and the people who sell their products.


January 19, 2006 - CRMDirectory
BLUEROADS was awarded a 2006 WizKids award for thinking outside of the box to improve the indirect channel's many processes. BLUEROADS is providing the technology infrastructure and methodology underpinnings that are needed by both vendors and partners to provide both the security and the visibility required to bring channel performance to a higher level.


December 2, 2005 - CRMBuyer
When it comes to managing leads and escalating them through indirect channels, BLUEROADS deserves a serious look.


November 21, 2005 - InfoWorld
BLUEROADS Software is an example of a company that uses the unique attributes of SaaS to help companies manage their channel sales, by bringing everyone --from local VARs to a company’s own sales force to company reps to big distributors such as Ingram -- all onto a centralized site.


November 15, 2005 - The Channel Insider
Axel Schultze, president and CEO of BLUEROADS, points out that feedback from some resellers indicated that most SFA (sales force automation) systems are too complicated for their purposes. BLUEROADS' SFA module, on the other hand, tracks opportunities through the sales process and "doesn't do anything more than that."


October 24, 2005 - 1to1 Magazine
Sana explains how BLUEROADS' Channel Management helps connect all the value-building relationships in the channel, from vendor, to partner, to end customer, which allows Sana to keep an eye on the status of its end-user relationships, even without owning the interactions.



October 4, 2005 - MarketingSherpa
If you rely on resellers, distributors, influential consultants, or other channel partners to get new customers or move inventory, here's your wake-up call. Channel marketing is in a state of crisis.



August 15, 2005 - Supply & Demand Chain Executive
To date, results from eDemand and BLUEROADS have surpassed expectations, with Avaya already exceeding its 12-month pipeline visibility goal by 275 percent in less than 30 days.


June 13, 2005 - eWeek
Case study: Sana Security needed a better way to keep on top of its revenue forecasting and goals. BLUEROADS offered a much better solution than spreadsheets.


June, 2005 - CRMindustry.com
Industry analyst firm Gartner predicts that by 2006, 15 percent of new sales application deployments will use a software-as-a-service model and by 2010, 30 percent of all new software will be delivered as a service.


June 1, 2005 - CRM Magazine
Axel Schultze, president and CEO of BLUEROADS, discusses key industry trends surrounding Software-as-a-Service and explores why this delivery model is the best choice for a channel management application.


April 26, 2005 - CRM Magazine
WebEx Communications and leading SaaS company BLUEROADS have announced BLUEROADS Interface for WebEx, an integration of the two companies' communication products promising unsurpassed ease-of-use through the partners' new single-click integration.


April 7, 2005 - Supply & Demand Chain Executive
BLUEROADS adds module to flagship suite, integrating Partner Relationship Management with Channel Management to enable vendors to model a complete view of their partner networks.


March 9, 2005 - CRMBuyer
BLUEROADS supports a novel approach and makes processes palatable to manufacturers and their partners.


December 21, 2004 - The Channel Insider
Axel Schultze, president and CEO of BLUEROADS, pointed to the company's
Deal Registration Manager as the most recent development of note.


November 16, 2004 - CRM Today
The long-standing spirited debate regarding the difference between Partner Relationship Management (PRM) and Customer Relationship Management (CRM) is increasing as more enterprises rely on indirect channels to meet corporate revenue goals.


November 8, 2004 - Forbes
Using the BLUEROADS software, customers can create fully automated workflows to manage the entire deal lifecycle, from the time of registration through vendor approval to processing various incentives.


November 8, 2004 - CRN
As with its previous two products for lead management and renewal management, the new
Deal Registration Manager from BLUEROADS adopts a user-, or reseller-centric, perspective
in its workflow.


November 2, 2004 - Supply & Demand Chain Executive
Channel management specialist BLUEROADS Corporation has rolled out packaged integration with
salesforce.com, combining best-of-breed solutions for partner relationship management and customer relationship management.


October 25, 2004 - TMC
"BLUEROADS understands the importance customers place on having pre-packaged integrations," said Axel Schultze, president and CEO of BLUEROADS. "By joining forces with Salesforce.com and the Sforce partner program, we're enabling our joint customers to easily and successfully leverage their investments in on-demand CRM."


October 25, 2004 - CRM Directory
BLUEROADS has developed a pre-packaged integration for Salesforce.com Enterprise Edition that supports bi-directional data integration and synchronization using the Sforce XML-RPC 2.0 API. This integration allows customers to capture sales opportunities within Salesforce.com and pass channel-specific opportunities to BLUEROADS 5 for active follow-up by channel partners.


October 18, 2004 - CRM Magazine
Optimizing the indirect sales channel is one of the most effective competitive weapons available in today's global marketplaces. Nowhere is this more true than in the high-tech arena.


October 1, 2004 - Supply & Demand Chain Executive
Software company Sana Security has deployed a channel management solution from BLUEROADS to drive channel revenue and provide a closed-loop lead-management process for its entire partner network.


September, 2004 - CRM Magazine
What's the Difference Between CRM and PRM? The differences between direct and indirect business processes are so divergent it becomes readily apparent that one size does not fit all.


September, 2004 - Supply & Demand Chain Executive
By putting in place procedures and technologies to enforce accountability in its lead management program, Nortel Networks proved that the old maxim of "measuring to improve" certainly applies to the sales process.


August 1, 2004 - CRM Magazine
With the help of BLUEROADS, Sophos streamlined information to give internal and external sales reps universal visibility. The ability to share pipelines and educate partners has contributed to speedier sales cycles for Sophos and a firmer grasp of precisely when and where its partners require help.


June 1, 2004 - CRM Magazine
Nortel increased its lead-closure rate by 500 percent, and cut its lead-loss rate from 40 percent to 10 percent within the first month with BLUEROADS, according to Mark Pierret, Nortel's senior marketing manager, demand generation, of North American enterprise marketing.


May 17, 2004 - 1to1 Magazine
Driven by a 40-percent lead reassign rate (the rate at which Nortel reassigned leads left on the back burner), and craving simplicity and an intuitive user interface, Nortel changed its strategy to implement a user-controlled "pull" lead generation system from software firm BLUEROADS.


April 21, 2004 - CRM Magazine
BLUEROADS 5 offers a suite of closed-loop processes that help companies measure, model, and tune aspects of channel marketing, sales, and operations in real-time.


April 20, 2004 - Computer Reseller News
Since moving to BLUEROADS, Pierret said the networking vendor [Nortel Networks] has doubled revenue year over year for six consecutive quarters from its lead share program, which is run through the BLUEROADS PRM system.


April 19, 2004 - Supply & Demand Chain Executive
BLUEROADS Offers Relief for Channel Management Woes. Latest version of partner relationship management solution provides tools for engaging individual reps in indirect sales, marketing processes.


April 19, 2004 - TMCNet.com
BLUEROADS announces release 5 of its channel management software solution. Breakthrough product distinguishes BLUEROADS in PRM market.


March 22, 2004 - Forbes.com
Axel Schultze, chief executive officer of BLUEROADS and an entrepreneur who has founded several companies over the past 20 years, is using a new breed of social networking sites to successfully recruit employees.


March 8, 2004 - destinationCRM
BLUEROADS announced financing from ArrowPath Venture Capital and El Dorado Venture. This accompanies BLUEROADS' 100% increase in customer acquisition within the first two months of 2004.


March 3, 2004 - The Data Warehousing Institute
Most partner relationship management tools typically manage the interface between the manufacturer and the first line of the channel, researchers say, but BLUEROADS' offerings deliver lead information directly to the sales people and allows managers to fine-tune their sales strategies.