Channel Management Solution Provider Posts Record Sales, More than Doubles its Workforce and Expands Executive Staff
SAN MATEO, Calif. - January 31, 2007 - BLUEROADS Corporation experienced the most successful year yet having increased sales by 80 percent in 2006 as compared to 2005. The channel management company also hit a major milestone by managing over $10 billion in opportunities over the course of 2006, a direct result of their continued success in selling to medium and large enterprises.
The increase in the number of BLUEROADS' medium and large enterprise customers this year was fueled by the fact that organizations are seeing the value of maximizing partner participation versus just simply managing their channel partners. In addition, BLUEROADS offers flexibility for enterprises to implement the system by offering it via a software-as-a-service (SaaS) model which eliminates the difficulty and cost involved in deploying large-scale business-critical software systems while seamlessly and accurately integrating with customers' traditional on-premises applications through web services APIs.
"The business of managing an indirect sales channel is at a major cross roads," said Shinya Akamine, CEO of BLUEROADS Corporation. "Large organizations are no longer satisfied with the promises of traditional PRM. Customers are coming to BLUEROADS and asking for more than just efficiency and automation. Their end goal is to build a more transparent, collaborative, trusting relationship with their channel partners to drive substantial revenue growth and BLUEROADS is helping them accomplish that goal."
To help capitalize on the growing demand for channel management solutions, BLUEROADS increased its headcount by more than 135 percent over the year and added seasoned executives to lead the company into the next stage of growth. Most recently, BLUEROADS named former Epiphany executive Charles Watson, Vice President of Marketing for BLUEROADS. For the role of Vice President of Technical Operations, BLUEROADS tapped Christine Ciandrini who has previously held vice president positions at TellMe, Verisign and Citigroup.
Since its founding in 2001, BLUEROADS has helped thousands of businesses that rely on complex, multi-channel sales models increase their visibility, control and value in their sales channels. With over 4500 partners actively using the system, BLUEROADS is continually maximizing and reinventing ways for vendors and partners to achieve shared business goals together.
About BLUEROADS Corporation
BLUEROADS Corporation delivers proven enterprise Channel Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Nortel, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado Ventures. For more information, please visit www.BLUEROADS.com.
