LAGUNA HILLS, CA - February 22, 2002 - BLUEROADS Corporation, a channel management software compnay, announced today the latest release of its module for following up sales leads. This module is especially effective for the large quantity of leads generated at trade shows. Utilizing BLUEROADS' unique PULL method, this module allows companies to use their sales channel partners to follow up many leads very quickly. According to Axel Schultze, CEO of BLUEROADS, "Our system has proved so effective that clients can have thousands of leads followed up in just a few days." In fact, the average lead turnaround time is about 5 days. The system also has a closed loop architecture that provides feedback on 99% of the leads processed by the system and an integrated validation system to ensure that the feedback is accurate.
While many companies utilize indirect sales channel partners, very few of them do a good job of using their channel partners for lead management. However, one of the unique features of the BLUEROADS system is that indirect channel partners are completely integrated into the presales process. Most other lead management systems collect leads and then simply push them out for follow up, taking the leads and manually or semi-automatically assigning them to a small number of resellers. Instead, the BLUEROADS system utilizes its unique PULL methodology to allow ALL registered resellers to select or pull their own leads from the system. A registered channel partner can pull leads up to a certain limit defined by the BLUEROADS client. Leads are available on a "first come first serve" basis. A partner may pull new leads, but only after feedback is given on the leads already selected. By using this pull methodology, BLUEROADS is able to track and monitor all of the consecutive steps in the presales process.
BLUEROADS' new system will be debuted at one of the largest computer shows in the world -- CeBIT in Hanover, Germany. Exhibitors at the show may sign up for a pilot to test the solution for a trial period using all of the leads that they generate at CeBIT.
BLUEROADS automatically sorts tradeshow leads into 3 pools -- end users, corporate accounts and resellers - and then makes the different lead types available for the respective sales groups. For example, reseller leads would be available for follow up by distributors; end user leads would be followed up by resellers; corporate account leads would be followed up by a direct sales group. The software reporting system constantly collects feedback and prepares exact reports that allow companies to analyse the effectiveness of their trade show funds and their various sales channels: how many leads were turned into new customers, how many new resellers were set up, how many people visited the booth without further interest, how many projects were initiated, which reseller partners were best at following up leads, and so forth. Gathering this data allows a company to determine its ROI on the marketing funds spent in generating all of the trade show leads.
The basic BLUEROADS Lead Manager module includes contact management, auto-introduction, lead follow up, lead tracking, reporting of results and feedback, and results analysis. An enterprise edition helps large organizations manage their presales processes across multiple countries, regions, brands and divisions, as well as multi-tier channel organizations, with additional features that include marketing campaign management and incentive accounting. BLUEROADS' current customers include large organizations such as Cablecom, Citrix, EarthLink, GE, Siemens and others. BLUEROADS offers an online demo of its Lead Manager module at www.BLUEROADS.com.
About BLUEROADS Corporation
BLUEROADS provides channel management software and expertise that allow companies to market and sell more effectively through indirect channels. BLUEROADS empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return-on-Channel Investment. For more information about how BLUEROADS is helping companies create active channels with higher returns, visit our Website at www.BLUEROADS.com.
