Delivers Revenue Generating Benefits for Medium to Large Enterprises
SAN MATEO, Calif. - February 28, 2007 - Since its founding, BLUEROADS has recognized a gap between traditional partner relationship management solutions and the enterprise need to drive increased revenue through the indirect channel. In reaction to this, the BLUEROADS suite is aimed at helping medium to large enterprises solve this business challenge via Partner Opportunity Management solutions.
Traditional Partner Relationship Management (PRM) systems are designed to simply capture data with the end goal of organizing and managing partners, and to automate partner management tasks. This "one-way" value is the primary reason that typical PRM deployments have failed in the past. Partner Opportunity Management (POM) distinguishes the intricate relationships vendors have with their partners and helps align both parties towards shared business goals. POM solutions deliver the functionality to surface more opportunities, accelerate opportunities through sales pipe, increase close rates and maximize closing margin contribution.
"Medium and large businesses with complex, multi-dimensional channel organizations need more than the efficiency and automation that traditional PRM solutions offer. In order to increase channel partner revenue, vendors need a transparent, collaborative, trusting relationship with their channel partners" said Shinya Akamine, CEO of BLUEROADS Corporation. "BLUEROADS lets channel executives unleash the power of their broad partner networks to drive and accelerate revenues and profits"
BLUEROADS 6 is designed with unique partner and opportunity-focused methodologies. The processes are streamlined between vendor and partner, allowing both parties to collaborate while maintaining respective access and privacy. Data is captured automatically as partner sales reps work on opportunities, and that information is consolidated into real-time reports. This partner-centric design reduces the time and effort required for partners to actively participate, and increases adoption of vendor programs and processes.
About BLUEROADS Corporation
BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Nortel, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado Ventures. For more information, please visit www.blueroads.com.
