Leading On-Demand Channel Management Company Joins Software Executives to Discuss the Growing Emergence of Software-as-a-Service Applications
San Mateo, Calif. - March 18, 2005 - BLUEROADS Corporation, an on-demand channel management software company, today announced that president and CEO, Axel Schultze will be speaking at the first ever Software Development Forum Software-as-a-Service (SaaS) Conference. As a growing channel management vendor, BLUEROADS was invited to speak at the conference because of their unique SaaS business model that enables companies to market and sell more effectively through indirect channels. As one of a handful of vendors selected for the conference, BLUEROADS was recognized for their ability to help high-tech companies immediately turn the complexity of the channel into a competitive weapon.
The Software Development Forum has been Silicon Valley's leading source of information and education to the technology community for over 20 years. The conference is bringing together more than 20 CEOs to shed new light on the opportunities and challenges associated with SaaS delivery, and provide a forum for seasoned SaaS executives to discuss best practices for developing SaaS applications.
With the SaaS market projected to grow at 26 percent annually and hit $8.1 billion by 2007 (IDC), it is imperative for executives to understand how SaaS is changing the IT landscape. Axel Schultze will be joined by CEOs' from leading SaaS companies, including Demandware, Biz360, and Qualys to discuss best practices for implementing SaaS applications, and how to evaluate SaaS applications to determine which applications are right for your organization. Attendees at the session will have the chance to discuss:
- The priorities that drive the decision making process of SaaS applications.
- How SaaS fits into today's new agile organizations, and whether the SaaS industry is enterprise ready.
- How to measure ROI of a successful SaaS implementation.
- The limitations of SaaS functionality, and what distinguishes SaaS from in-house resources.
WHO: Axel Schultze, President and CEO, BLUEROADS Corporation
WHAT: Software Development Forum Software-as-a-Service Conference
WHEN: March 22, 2005, 3:40pm - 4:30pm PT
WHERE: Santa Clara, CA - Network Meeting Center
For additional information on the event, please visit: http://www.sdforum.org
About BLUEROADS Corporation
BLUEROADS provides on-demand channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BLUEROADS 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel Networks, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, Calif. and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.
