BLUEROADS Software allows SurfControl to effectively manage their channel processes and better serve their highly valued reseller partners
SAN MATEO, California - March 23, 2004 - BLUEROADS Corporation, a channel management software company, today announced that SurfControl has named BLUEROADS its channel management software vendor-of-choice to streamline and improve their channel sales processes. Through the strategic relationship, SurfControl (London:SRF), the world's number one Web and e-mail filtering company, has implemented BLUEROADS' software to manage and oversee its channel directives.
With more than 650 partners globally, SurfControl's authorized reseller program relies on BLUEROADS' channel sales management solution to gain a comprehensive view of its partner sales. BLUEROADS' built-in channel methodology simplifies the introduction of channel sales process to all parties existing within a channel network. The solution serves as a vital tool for invaluable metrics such as lead-closure rates that historically were problematic to attain.
The BLUEROADS solution has a high adoption rate from both vendor and VAR due to its mutually beneficial channel focus. VARs are able to see their own personal lead list provided by vendor companies such as SurfControl. Additionally, all product information, programs and updates can be accessed on-demand - 24x7. The vendor is able to deliver reliable leads without delay, manage channel conflicts, accurately forecast revenues and create meaningful reports and metrics that deliver complete visibility to the channel's effectiveness.
"We've gained extraordinary visibility into other segments of our channel thanks to BLUEROADS," explained Nick Futter, vice president of channel sales at SurfControl. "This is due to the metrics that previously were time-intensive to ascertain. Their system capabilities and expertise in channel sales processes, combined with professional services and customer support team make them unsurpassed. Since implementing BLUEROADS, we're driving higher overall returns with our channel."
Axel Schultze, CEO and Founder of BLUEROADS Corporation said, "We are very proud to be SurfControl's channel sales management company of choice. Our goal is to help SurfControl gain better visibility into their channel, providing them a cost effective solution in which to successfully manage, strengthen and support their partners' sales force."
About BlueRoad Corporation
BLUEROADS provides channel management software and expertise that allow companies to market and sell more effectively through indirect channels. BLUEROADS 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return-on-Channel Investment. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel Networks, Sophos, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, Calif. and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BLUEROADS is helping companies create active channels with higher returns, visit our Website at www.BLUEROADS.com or call 650.349.8500.
