Vendor Selected Based on How Innovative, Impactful and Intriguing They Are
San Mateo, CA - April 5, 2005 - BLUEROADS Corporation, an on-demand channel management software company, today announced it has been included in the list of "Cool Vendors" in the "Cool Vendors in IT Services and Outsourcing, 2005", published on March 21, 2005" by Michael Haines, et al of Gartner, Inc. To achieve "Cool Vendor" recognition, vendors were evaluated by Gartner's IT business strategy analysts in the categories of technology innovation, business impact, and industry interest.
According to the March 2005 report, "more IT providers are relying on indirect channel revenue contribution to meet their financial goals. These providers need to empower partners, and more importantly the individual partner salespeople, to actively participate in collaborative processes to successfully improve channel performance and predictability."
"We believe, being recognized by Gartner as a 'cool vendor' comes after a monumental year for BLUEROADS," said Axel Schultze, president and CEO at BLUEROADS. "In 2004, we grew sales revenue by 300% as compared with 2003, doubled the size of our customer roster and, in response, tripled our headcount to help capitalize on the growing demand for our channel management solutions. We feel this recognition is further testament to the fact that our software-as-a-service model is quickly becoming the de facto standard for channel management."
BLUEROADS is dramatically changing the way the channel is managed. The company pioneered one of the industry's first enterprise-class software-as-a-service solutions, and its on-demand channel management software and expertise enable companies to market and sell more effectively through indirect channels. The solution empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase channel performance and predictability.
In a related announcement from today, BLUEROADS announced the enhancement of its channel management suite with the BLUEROADST PRM Module. Part of the BLUEROADS 5 suite, the PRM Module centralizes partner profile and operational data, which enables vendors to model a complete view of the partner network in order to generate more accurate partner recruitment and retention plans and maximize market opportunities around new products, industry verticals and underserved geographies.
About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.
About BLUEROADS Corporation
BLUEROADS provides on-demand channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BLUEROADS 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel Networks, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, Calif. and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.
