Complete System Improves Visibility and Channel Sales Performance

SAN MATEO, Calif. - April 5, 2005 - BLUEROADS Corporation, an on-demand channel management software company, today announced the enhancement of its channel management suite with the BLUEROADST Partner Relationship Management (PRM) Module. Part of the BLUEROADS 5 suite, the PRM Module enables vendors to model a complete view of the partner network in order to generate more accurate partner recruitment and retention plans and maximize market opportunities around new products, industry verticals and underserved geographies.

"Increasingly, PRM capabilities are being seen as just one component of an overall channel management strategy," said Sheryl Kingstone, senior analyst, Yankee Group. "Combining vendor-centric PRM capabilities with partner-centric sales and marketing processes ensures the needs of both sides are addressed, thereby fully optimizing top-line business performance across the entire value chain."

BLUEROADS 5 is comprised of the Foundation System, which provides a platform for managing administration and the business process backend, and a suite of modules, which provide user-facing functionality. Modules plug-and-play within the Foundation System, so extra functionality can be added seamlessly as business objectives change. The PRM Module is an important component of the Channel Management Suite. Similar to CRM, which consolidates customer data, PRM consolidates partner profile data in a centralized system, which enables vendors to model a complete view of the partner network, determine channel coverage overlaps and gaps, manage channel program membership and monitor partner commitments and performance. Combined with the other sales and marketing modules, BLUEROADS provides an extensive Channel Management Suite designed to drive revenue through end-to-end business process improvement and active partner participation.

"PRM, and the ability to leverage operational data, is an important component of channel management," said Axel Schultze, president and CEO of BLUEROADS. "Traditional PRM systems were architected to consolidate and manage data but were not architected to support business process automation, which is a necessary driver for optimizing channel revenue performance. BLUEROADS is the first vendor to bridge this gap with our integrated channel management suite and is continuing to provide our customers with industry-leading solutions that enable them to turn their channel into a competitive weapon."

About BLUEROADS PRM Module:

• Partner Registration: Enables partners to register via self-service Web interface and select the product and channel program components that are best suited to their specific business requirements; reduces administrative overhead for vendor and ensures partner profile data is accurate.
• Partner Profiling: Depicts a complete view of the partner network, including contact information, partner tier structures, industry and product expertise; dynamically updates profiles based on partner accomplishments such as opportunities closed and revenue generated.
• Partner Programs: Enables creation of new channel programs to address changing business requirements; manages program membership by associating partners to programs; monitors program performance based on partner accomplishments.
• Partner Coverage Modeling: Reveals operational gaps or overlaps in market coverage and enables vendors to efficiently identify market opportunities around new products and industry verticals.
• Partner Performance: Determines low- or higher-performing selling partners, down to the level of the individual partner salesperson and the opportunities won or lost by associated end-customer. The BLUEROADS PRM Module will be available this month.

About BLUEROADS Corporation
BLUEROADS provides on-demand channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BLUEROADS 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel Networks, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, Calif. and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.