SaaS Vendor Continues to Drive Channel Management Market

SAN MATEO, Calif. - April 5, 2006 - BLUEROADS Corporation, a channel management Software-as-a-Service (SaaS) company, today announced that Shinya Akamine has been appointed Chief Executive Officer. Mr. Akamine brings experience in building high growth companies, particularly in the SaaS arena, to help BLUEROADS exploit the tremendous market opportunity for its acclaimed channel management software. To date, BLUEROADS has proven itself to be the premier innovator in technology that improves indirect channel revenue visibility and predictability. Mr. Akamine, who has been on BLUEROADS' Board of Directors since 2005, will lead the corporation in its expansion stage by leveraging BLUEROADS innovations, customer base and financial strength.

The demand for channel management solutions continues to rise as corporate Sales and IT managers struggle to provide ways to increase visibility, manageability and growth of their channel sales.

BLUEROADS has achieved significant customer traction, particularly in channel-heavy markets such as security, networking and storage, as demonstrated by recent customer wins with Avaya, Proofpoint, and Caymas. These companies and many others have embraced the comprehensive BLUEROADS 6 channel management solution because it enables rapid partner adoption and has tremendous ease of use. For this reason, BLUEROADS was able to recently announce that more than $2 billion in deals were registered in the BLUEROADS Deal Manager deal registration system.

"A great amount of our success is predicated on how easy it is for our channel partners to work with us," said Eric Hahn, Chairman and Founder of messaging security vendor Proofpoint, Inc., a BLUEROADS customer. "I have observed first hand how Shinya led rapid growth at his previous companies. Now, as a BLUEROADS customer, I view his joining BLUEROADS as a significant value-add for our relationship."

BLUEROADS maintains an aggressive pace in bringing new modular solutions to the market. In the past 12 months, the company has launched BLUEROADS 6, a Partner Relationship Management (PRM) Module, a Channel Sales Force Automation (SFA) module and a direct integration to salesforce.com . In addition, BLUEROADS was awarded a patent on it unique automatic lead distribution and processing confirmation technology. The company also launched the BLUEROADS University, a series of training sessions and workshops to help customers, partners and prospects better understand and fully utilize channel management solutions to achieve business goals.

Mr. Akamine takes over BLUEROADS with a war chest of over $12 million available to fuel additional growth and extend its leadership in the channel management industry. Most recently, Mr. Akamine was co-founder and chief executive officer of Postini, a leading provider of email security as an on-demand service. He is also currently member of the board of directors of Core Security Technologies. Previously in his career, he was a consultant with McKinsey & Company and also held vice president and general management positions at Cygnus Solutions (acquired by Red Hat) and other high tech companies. He is the inventor of ten patents and was honored in 2004 with an Outstanding Inventor award by Stanford University. Mr. Akamine holds B.S., M.S., and Ph.D. degrees in Electrical Engineering from Stanford University.

"I believe the channel management market opportunity is very large and the SaaS model is the best solution for connecting vendors with their channel partners which consist of hundreds to thousands of legally separate reseller organizations," said Mr. Akamine. "I am excited to join BLUEROADS because it is extremely rare to have the opportunity to lead a high growth company that is exploiting a large new market opportunity and has rich resources in the form of world class clients, industry leading products and significant financial assets."

About BLUEROADS Corporation BLUEROADS Corporation provides Channel Management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BLUEROADS was recognized by Gartner Group as a "cool vendor" for 2005, for its delivery of innovative, impactful and intriguing solutions for the industry. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel, SurfControl and many more. The company is headquartered in San Mateo, California and funded by ArrowPath Venture Capital, Cardinal Venture Capital and El Dorado Ventures. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.