Independent Research Firm Writes BLUEROADS is Best Suited for "Buyers that Need Strong Opportunity Management"
SAN MATEO, Calif. - April 16, 2007 - BLUEROADS Corporation, a partner opportunity management company, today announced that it was named a "strong performer" in Partner Relationship Management (PRM) in a new report by Forrester. The report, entitled "The Forrester Wave™: Partner Relationship Management Tools, Q2 2007," (April 6, 2007) recognized the company as being "best suited for buyers that need to strengthen partner opportunity management capabilities".
The research emphasized various strengths of the solution and discussed BLUEROADS’ products as "industrial-strength partner opportunity management for complex channels."
"The (BLUEROADS) product provides strong support for the critical functions that help brand owners drive increased revenues through indirect channels, including partner registration, lead distribution, lead tracking, deal registration, partner opportunity management and lead management best practices," wrote Forrester analyst William Band with Sharyn Leaver, and Liz Herbert. "BLUEROADS is a good fit for buyers looking to complement and strengthen an existing customer relationship management (CRM)/PRM system."
"At BLUEROADS, our focus over the past six years has been about providing the best business value for medium-to-large businesses and their channel partners," said Shinya Akamine, CEO of BLUEROADS Corporation. "We are proud to be recognized by Forrester as a strong performer in the PRM market for our ability to surface more opportunities, accelerate opportunities through the sales pipeline, increase close rates and maximize closing margin contribution."
Since all of BLUEROADS' solutions are all available via a software-as-a-service (SaaS) model, customers are also able to avoid the traditional costs and complications that typically come from installing a large-scale mission-critical software system.
"Buyers attracted to the benefits of quick deployment through the SaaS model will have interest in looking at BLUEROADS," states the recent Forrester research. "The SaaS deployment model suits channel managers who need to deploy an easy-to-use solution to indirect partners."
To learn more about "The Forrester Wave™: Partner Relationship Management Tools, Q2 2007" or "BLUEROADS Is A Strong Performer In The PRM Tools Market, The Forrester Wave™ Vendor Summary, Q2 2007" visit: http://www.forrester.com/Research/Document/Excerpt/0,7211,41744,00.html
About BLUEROADS Corporation
BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures, and the Halo Fund. For more information, please visit www.blueroads.com.
