Following on $2.2 Billion in Registered Deals, BLUEROADS Further Advances Crucial Technology for Channel Sales Revenue Visibility and Predictability
SAN MATEO, Calif. - April 17, 2006 - BLUEROADS Corporation, a channel management Software-as-a-Service (SaaS) company, today announced enhancements to the BLUEROADS Deal Registration Manager that further benefit both vendors and their indirect sales partners. To execute a successful channel management strategy, vendors and partners must be actively engaged in building profitable relationships. Deal Registration Manager helps channel marketing and sales executives motivate partners to share their pipelines to provide better revenue visibility and predictability. The module is a key component of the market-leading BLUEROADS Channel Management suite.
"We applauded Avaya when they invested in BLUEROADS to support a deal registration program," said Rick Parker, EVP Sales & Marketing at TriNET Systems, Inc., an Avaya channel partner. "BLUEROADS is so easy to use that we can keep Avaya apprised of the status of a deal throughout the sales cycle. That has helped our sales reps see the value of proactively collaborating on their deals with Avaya, which gives us an edge over the competition and builds a stronger relationship for us with our vendor."
BLUEROADS Deal Registration Manager centralizes deal submissions and allows both partner and vendor to view real-time status and feedback throughout the deal lifecycle. It promotes partner adoption through an intuitive web-based interface, and promotes vendor/partner trust by keeping details of the deal confidential until after the registration is approved. The module offers real-time status and alerts displayed in a personalized workspace that reduces or eliminates inefficient status check phone calls and emails. Further, the vendor workspace flags any potential duplicate deals, streamlining and simplifying the approval decision process. By providing partners with standardized and consistent real-time processes, BLUEROADS Deal Registration Manager not only reduces administrative burdens and related costs, but also helps vendors gain partner mind share and confidence.
Features of Enhanced BLUEROADS Deal Registration Manager
BLUEROADS Deal Registration Manager is designed with both vendors and channel partners in mind. Specific feature enhancements include:
Rapid Multi-deal Creation - For partners, the module decreases the administrative burden and increases productivity of partner salespeople by reducing repetitive data entry when registering multiple deals for the same company. With a single click, partner salespeople now have the ability to generate a new "Registered Opportunity," which is pre-populated with all the relevant corporate information.
Program Configurability Wizard - For vendors, the module delivers enhanced program configuration flexibility and reduced administration burden. Vendors can now create and manage independent regional programs to accommodate global rollouts with unique program-defined criteria such as start date, end date, qualifying products, incentives, and more. Vendors can now decide if a partner can participate in one or many programs simultaneously -- allowing those partners that have access to more than one program to intelligently select the best fit.
Program Refinement through Versioning - Allows vendor-side program owners to continually refine program specifics as needed, ensuring both proper alignment with overall channel strategy, and that programs are meeting the needs of the partner community. Through constant review of program effectiveness, vendors can optimize partner participation and better execute on their channel strategy.
These enhancements address the business nuances in delivering an effective deal registration program worldwide and allow vendors to create and manage different programs in one centralized system with BLUEROADS.
"When it comes to the channel, one size does not fit all, especially as companies strive to deliver competitive deal registration programs across their global channels. We understand the business nuances that affect vendor/partner relationships, and we continue to drive innovation in our products accordingly," said Paul Nagy, Vice President of Products, BLUEROADS Corporation. "Effective Deal Registration programs are vital in preserving partner margins and driving vendor revenue. This next generation of BLUEROADS Deal Registration Manager enables our customers and their partners to see value in these programs on day one."
For more information on deal registration programs, go to the BLUEROADS webcast on "The Myths, Pitfalls, and Realities of Deal Registration" at http://www.BLUEROADS.com/news/event_deal_reg_0213WB.html. This on-demand webcast features representatives from Avaya, Proofpoint and BLUEROADS debunking the myths and tackling the toughest questions surrounding successful deal registration programs.
About BLUEROADS Corporation
BLUEROADS Corporation provides Channel Management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BLUEROADS was recognized by Gartner Group as a "cool vendor" for 2005, for its delivery of innovative, impactful and intriguing solutions for the industry. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel, SurfControl and many more. The company is headquartered in San Mateo, California and funded by ArrowPath Venture Capital, Cardinal Venture Capital and El Dorado Ventures. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.
