Latest Version Extends Partners' and Vendors' Ability to Convert Leads and Achieve Mutual Goals
HOLLYWOOD, Fla., Gartner IT ChannelVision 2007 – May 7, 2007 - BLUEROADS, the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, just announced the availability of BLUEROADS 6.7. Unlike traditional PRM solutions, BLUEROADS 6.7 helps vendors collaborate more effectively with their partners by keeping everyone focused on managing the sales opportunities in the channel.
This is BLUEROADS' fourth upgrade to its flagship product in the past 12 months. The enhancements made to BLUEROADS 6.7 were heavily influenced by customer demand for a solution that both enhances lead management and helps align vendor and partner interests.
In today's competitive reseller environment, just getting a lead to a partner is no longer sufficient. Vendors need to quickly determine the optimal partner for each lead they generate and expedite the delivery of that lead to the appropriate partner. While other solutions let vendors manually align leads to partners, BLUEROADS 6.7 takes lead management a step further by automating the entire process of matching the lead against other opportunities in the sales cycle to ensure it's indeed a unique opportunity. BLUEROADS 6.7 also automatically determines the optimal partner for each opportunity, sends lead details to that partner and helps manage the introduction of the vendor to the prospect. Calculating the optimal partner for each lead requires a powerful workflow engine and BLUEROADS facilitates this by determining partner eligability, territory coverage, past performance, capacity for additional opportunities and industry specialization between the partner and the prospect. Automating this process increases efficiency and ensures that valuable time and man hours aren’t spent distributing leads or that leads are delayed en route to the sales channel.
With BLUEROADS 6.7 partners can make the most of opportunities that already exist inside the system via BLUEROADS' unique Active Participation Network (APN). The APN ( http://www.blueroads.com/blueroads-products/blueroads-products.html#apn) enables vendors to support global, multi-tier channel structures providing insight into the details of each opportunity – from first touch to post-sales follow-up. Its self-administration model encourages users to participate in the day-to-day management of the system, eliminating bottlenecks and facilitating worldwide scalability.
Other enhanced features of BLUEROADS 6.7 include:
- Document Attachments and File Management Capabilities – Partners and vendors can now attach documents, URLs and text notes to system objects enabling both parties to share important opportunity centric information like quotes, proposals and even contracts.
- Partner Certifications and Management – BLUEROADS customers can tag partners that have specific product certification or educational credentials giving them greater insight into their partners skill sets.
- Opportunity and Point of Sale Auditing lets vendors see changes that were made to proposals and optionally enforce vendor review and ‘re-approval’ for each change made to the opportunity details.
- Customer Interface Enhancements let vendors customize the naming conventions and field labels so BLUEROADS 6.7 better fits their needs.
- In addition, BLUEROADS 6.7 also incorporates a significant number of customer driven enhancements.
"BLUEROADS 6.7 is a direct result of the importance that our customers place on POM as a high-value add element of their channel sales strategy," said Shinya Akamine, CEO of BLUEROADS. "This release broadens BLUEROADS' leadership in both lead management and deal registration and helps our customers identify more opportunities, close them faster, close them at a higher rate and at a higher price point."
Additional information on BLUEROADS 6 can be found at: http://www.blueroads.com/blueroads-products/blueroads-products.html
About BLUEROADS Corporation
BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures, and the Halo Fund. For more information, please visit www.blueroads.com.
