Unique Partner-centric Design Drives Partner Adoption to Increase Indirect Sales Revenue
SAN MATEO, Calif. - May 10, 2005 - BLUEROADS Corporation, a channel management Software-as-a-Service company, has introduced BLUEROADS 6, the latest version of its leading-edge channel management software that helps companies market and sell more effectively through indirect channels. With enhanced features to strengthen the bond between vendor and partner, the release provides extended capabilities for companies to efficiently manage channel resources to increase revenue and market share.
Leading industry and financial firms indicate that indirect revenue contribution in the high technology industry is on the rise and predict that the indirect model will be the predominant sales model by 2010. As a result, companies need to manage deeper in to the channel and engage their partners more than ever in order to leverage this indirect revenue and meet corporate financial goals.
BLUEROADS is fundamentally changing channel management through its breakthrough Active Participation Network solution and its Software-as-a-Service (SaaS) delivery model. Based on best practices from the partner perspective, BLUEROADS' Active Participation Network enables dynamic process flow between vendors and thousands of independent partner organizations - and more importantly, their individual reps. Unlike traditional partner relationship management (PRM) systems, BLUEROADS 6 is designed with unique partner-centric methodologies that streamline channel processes, which yield the highest possible results with the least amount of partner effort. This reduces the time and effort required to actively participate, and increases partner adoption of programs and processes.
In addition, since its inception, BLUEROADS has provided channel management SaaS with the combined software architecture, delivery and user interaction model needed to support hundreds of thousands of globally dispersed and legally independent partner users. This model also offers significant customer benefits including lower costs that are aligned with usage, minimal upfront expense, rapid implementation and time to value, and reduced risk.
"BLUEROADS provides a huge value in enabling the partner and the manufacturer to build a strong relationship," said Valeri Brown, a BLUEROADS user and security consultant with Cadre Computer Resources, a leading provider of information security solutions and the winner of Network Intelligence's first annual Reseller of the Year Award. "By easing the communication process, BLUEROADS allows me to stay focused on selling. The point-and-click interface enables me to easily provide feedback to the manufacturer. This feedback process has been so painful and time consuming in the past, it ended up costing all of us money. I've been in this business a very long time and I've seen and used all types of tools. In my opinion, and I think my colleagues would agree, BLUEROADS is the easiest solution to use by far."
"In order to capitalize on indirect revenue momentum, vendors must automate and integrate indirect business processes, to gain visibility and leverage relationships at the field level in partner organizations. This has always been the promise of PRM solutions, but the technology to-date has not enabled the broad channel-side participation required to realize that promise," said Axel Schultze, president and CEO of BLUEROADS. "With BLUEROADS 6, vendors can automate their processes and more effectively collaborate and actively participate with their partner sales reps to achieve the joint goal of accelerating revenue."
BLUEROADS provides an extensive channel management suite designed to drive revenue through end-to-end business process improvement and active partner participation. The enhanced suite of closed-loop processes helps companies measure, model and tune vital aspects of channel marketing, sales and operations in real-time. Process modules, built on a 20-year understanding channel partner behavior and indirect business, include lead and opportunity management, contract renewal management, marketing development funds management, and many more. BLUEROADS 6 also delivers a powerful set of channel performance metrics including sales cycle and point-of-sale analysis. New capabilities in BLUEROADS 6 include:
BLUEROADS 6 Highlights
BLUEROADST Deal Registration Manager: Automates the end-to-end deal registration process, from registration-to-closure, and provides visibility to deals as they flow through the sales cycle.
BLUEROADST Partner Relationship Manager: Centralizes partner profile and operational data so that vendors can model a complete view of the partner ecosystem to maximize market opportunities.
BLUEROADST Interface for WebExT: Pre-packaged integration for WebEx allows partners to collaborate more effectively with vendors and prospects.
BLUEROADST Interface for salesforce.comŽ: Pre-packaged integration for salesforce.com that supports bi-directional data integration and synchronization through a point-and-click mapping interface.
BLUEROADST Multi-Currency Manager: Manages and configures currency options at the organizational and user level while enabling users to personalize currency settings in their profile and within reports.
Deployment and Availability
BLUEROADS 6 is available immediately in two editions and eight languages with support for 35 locales. BLUEROADS 6 is architected for complex multi-tier channel structures. BLUEROADS Express uses the same world-class technology as BLUEROADS 6 and has been scaled to suit the needs of organizations with less complex channels. Both editions are delivered as a service on a subscription basis.
About BLUEROADS Corporation
BLUEROADS Corporation provides channel management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BLUEROADS 6 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase channel performance and predictability. BLUEROADS was recognized by Gartner Group as a "cool vendor" for 2005, for its delivery of innovative, impactful and intriguing solutions for the industry. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel Networks, SurfControl and many more. The company is headquartered in San Mateo, California and funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.
