The BLUEROADS Channel Advisory Council Helps Strengthen the Intricate Relationships Among Vendors and their Partners
SAN MATEO, Calif. – June 26, 2007 – BLUEROADS today announced the formation of the BLUEROADS Channel Advisory Council, an organization made of up of seasoned IT and business representatives aimed at enabling vendors and partners to improve their effectiveness and profitability. Joining the council are Tushar Kothari, who in addition to his current leadership role at Meru Networks, has also held executive roles at Cisco and Juniper, and Gregg Kalman, who has held channel leadership positions at Avaya and Network General. BLUEROADS extended counsel membership to both Kothari and Kalman because of their deep experience in industry leading channel sales.
As the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, BLUEROADS has invited experts in channel marketing, channel sales and partner management to participate in a forum to discuss leading channel management issues and share insights, experiences and best practices.
"Channel leaders on both the partner and vendor side are so focused on creating, managing and winning new sales opportunities that they seldom have the chance to step back and consider key industry trends and directions. BLUEROADS' Channel Advisory Council can play a major role in shaping the future of the channel sales industry," said Charles Watson, vice president, Marketing for BLUEROADS "In addition, the advisory council provides an outlet for members to network and share ideas on how to increase channel effectiveness measures within their organizations."
Tushar Kothari, the senior vice president of worldwide field operations for Meru Networks, commented, "I am pleased to be a part of the BLUEROADS Channel Advisory Council and am impressed that BLUEROADS continually makes long term investments toward its mission of dramatically increasing the effectiveness of partner channel sales. The formation of this council adds an important element of 'real-time' experience and collaboration to BLUEROADS' product development."
BLUEROADS Channel Advisory Council members will meet regularly throughout the year with BLUEROADS' operations teams and channel industry constituents.
About BLUEROADS Corporation
BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures and The Halo Fund. For more information, please visit www.blueroads.com.
