Leading Channel Management Company Increases Sales, Gains Vertical Momentum and Expands Executive Staff
SAN MATEO, Calif. - July 27, 2006 - BLUEROADS Corporation, a leading provider of channel management solutions delivered via the Software-as-a-Service (SaaS) model, today announced record results for the second quarter of 2006 having grown revenue over 100% from the same quarter in 2005. The rapid sales expansion is indicative of growing customer demand for channel management solutions.
Since its founding in 2001, BLUEROADS has focused exclusively on delivering the industry's most comprehensive sales channel management suite targeted for customers whose businesses rely on complex, multi-channel sales models. Thousands of vendors and channel partners use BLUEROADS to increase visibility, control and value in their sales channels. Complementary to existing CRM and SFA investments, BLUEROADS' channel management suite integrates smoothly with current systems and brings best practice management of both indirect and channel sales for the first time.
"Forward-looking companies deployed CRM and SFA tools for their direct sales and marketing teams beginning in the late 1990's and recognized significant improvements in efficiency for direct sales and marketing," said Shinya Akamine, CEO of BLUEROADS Corporation. "Now leading companies are recognizing the significant revenue opportunities via indirect channel sales and are seeking targeted channel management tools to enable them to optimize partner effectiveness, channel marketing and opportunity tracking for the hundreds to thousands of third party companies that comprise their sales channels."
With over a half a decade of commercial use, vendors turn to BLUEROADS for its wide range of experience in driving value in the sales channel. The number of active end users on the BLUEROADS system increased 60% in the first half of 2006 while the number of sales partner organizations actively using the system increased over 70% in the same period. Customer adoption is further fueled by the fact that over 1000 networking, security and storage specialized resellers organizations are already active on the BLUEROADS system making it the choice for vendors seeking to maximize partner participation.
In addition to sales expansion, the company continued to grow its organization rapidly to extend its industry leadership. BLUEROADS increased its workforce by 45% since the beginning of the year to accelerate the pace of new product innovation. Key executives are also being added to lead the company into the next stage of growth. Most recently, Bill Munroe was named VP of Sales and Business Development. Mr. Munroe joins the company with over 18 years of high technology service model experience with established companies such as EDS and MCI as well as fast growing start-ups such as RemarQ, Critical Path and Postini. In addition, Ron Barale, most recently SVP of Engineering of Epiphany, took over as VP of Engineering. With over 20 years experience leading the development of CRM and other business applications, Mr. Barale is charged with bringing the robustness and product quality that customers expect in enterprise software to the SaaS deployment model that is best for maximizing partner usage of channel management solutions.
About BLUEROADS Corporation
BLUEROADS Corporation provides Channel Management solutions as an on-demand service. BLUEROADS' service, enables vendors and channel partners to work together seamlessly to increase visibility and control of indirect channel sales. BLUEROADS' customer portfolio includes: Avaya, Nortel, Hitachi Data Systems, PGP and Proofpoint. The company is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital and El Dorado Ventures. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.
