Leader in Business Communications Applications, Systems and Services Recognizes Rapid Return on Channel Investment

SAN MATEO, Calif. - August 15, 2005 - BLUEROADS Corporation, a channel management Software-as-a-Service (SaaS) company, today announced that Avaya (NYSE:AV), a global leader in business communications applications, systems and services has selected BLUEROADS channel management suite to meet aggressive revenue growth goals for the channel. With Avaya's launch of eDemand, a channel program powered by BLUEROADS, Avaya has realized significant adoption rates by its BusinessPartners and in return, a rapid return on value in line with the goal of capturing new market share and opportunities via the channel.

"We needed a systematic method - which reflected input from our BusinessPartners - that established 'rules of engagement' in order to build BusinessPartner relationships based on trust to drive channel revenue," said Gregg Kalman, sales vice president, channel strategy and programs, Avaya. "BLUEROADS' deep routed experience in developing channel management methodologies that promote BusinessPartner participation made them the right solution as we continue to accelerate our growth through the indirect channel and increase our presence in the market."

Coupled with its superior channel management experience, BLUEROADS beat the competition by rapidly deploying the solutions via its SaaS delivery model. To date, results from eDemand and BLUEROADS have surpassed expectations, with Avaya already exceeding its 12-month pipeline visibility goal by 275% in less than 30 days. Additionally, the ease of use of the program and the open sharing of information increased the user adoption of Avaya BusinessPartner salespeople by 842% in less than 30 days.

"In today's competitive market, companies need to utilize the power of the channel to increase revenue and prominence in the market. Avaya is a pioneer in establishing a trust-based channel program and BLUEROADS is pleased to be the vehicle to achieve their vision," said Axel Schultze, president and CEO of BLUEROADS. "We are committed to providing the most comprehensive tools to help our customers support and optimize their channel sales strategy and meet business goals. By adding high caliber industry leaders, such as Avaya, to our roster further validates BLUEROADS as the de facto standard for channel management solutions."

About BLUEROADS 6 BLUEROADS 6 is the latest version of the company's leading-edge channel management software that allows companies to market and sell more effectively through indirect channels, strengthening the bond between vendor and partner. Unlike traditional PRM systems, BLUEROADS 6 is designed with unique partner-centric methodologies that streamline channel processes, which yield the highest possible results with the least amount of partner effort. This reduces the time and effort required to actively participate, and increases partner adoption of programs and processes.

About Avaya Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500(r). Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site: http://www.avaya.com

BLUEROADS Corporation
BLUEROADS Corporation provides channel management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BLUEROADS was recognized by Gartner Group as a "cool vendor" for 2005, for its delivery of innovative, impactful and intriguing solutions for the industry. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel, SurfControl and many more. The company is headquartered in San Mateo, California and funded by ArrowPath Venture Capital, El Dorado Ventures and Cardinal Venture Capital. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.