SAN MATEO, CA - August 29, 2002 - BLUEROADS Corporation, a channel manaement software comapnay, and Lumin Leads Management the leading provider of tradeshow lead capture and management technology announced that they have joined forces to provide a complete tradeshow leads management solution . This revolutionary new solution will for the first time allow the precise management of thousands of tradeshow leads from lead capture, to sales contact, to closed sales and to reported results.
At large tradeshows companies typically generate thousands to tens of thousands of leads in several days. Getting these leads to the right salesperson, tracking these leads through the sales process and measuring sales results is a tremendous problem. BLUEROADS and Lumin Leads Management solve this problem by combining their products to offer a complete solution.
This revolutionary tradeshow leads management solution makes it possible for the first time to capture leads on the tradeshow floor then instantly send those leads to salespeople in direct and indirect sales channels all over the world for follow-up. By combining Lumins leading edge lead capture technology with BLUEROADS enterprise lead & presales management solution, marketing managers can track each tradeshow lead from capture to sales contact then analyze the sales results. Companies will be able to manage their tradeshow leads as precise as their inventory and will be able to determine cost per lead, incremental sales, cost per sale and ROI for each tradeshow.
"By combining BLUEROADS products with ours we can now give marketing the tools to maximize their tradeshow return and to exactly measure their tradeshow ROI", said Corry Smith, General Manager of Lumin Leads Management. "Our customers have been asking for just this type of complete solution and now with BLUEROADS we can give it to them."
Companies using the BLUEROADS system maximize their lead follow-up, feedback and closure rate by implementing a well-defined process from lead generation to sales contact to closed sales and reported results. These companies see a quantum leap in lead follow-up (increasing from 10% to over 85%), sales feedback (increasing from 10% to 99% of contacted leads) and lead closing rates (increasing from 1% to 3%-5% or more) leading to significant incremental sales.
"We are excited about our partnership with Lumin Leads Management because this solves the tradeshow lead management problems that have long existed", Said CEO Axel Schultze, "Now with our combined solution marketing can precisely manage their tradeshow leads to produce significant incremental sales, to increase their tradeshow ROI and to exactly measure results."
About BLUEROADS Corporation
BLUEROADS provides channel management software and expertise that allow companies to market and sell more effectively through indirect channels. BLUEROADS empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return-on-Channel Investment. The company is headquartered in San Mateo, Calif. For more information about how BLUEROADS is helping companies create active channels with higher returns, visit our Website at www.BLUEROADS.com or call 650.349.8500.
About Lumin Leads Management
Lumin Leads Management has been providing superior lead collection and management tools to our clients for almost a decade. Our seasoned staff of professionals has over 50 years of combined experience in the Trade Show and Seminar Industries. Whatever your lead collection or management needs, Lumin Leads Management can help you meet them. From completely custom, full service solutions to cost effective non-media software, Lumin has a product that can provide your company with the tools it needs to be successful in managing sales leads.
