SAN MATEO, Calif. - Oct. 24, 2005 - With a rich focus on advancing the Channel Management movement, BLUEROADS Corporation, a Channel Management Software-as-a-Service (SaaS) company, gathered customers and users from the vendor and partner communities to discuss best practices via real-world vendor and partner case studies.
"Our customers are leading edge companies that are reshaping the way they do business and in turn, are reaping the benefits," said Axel Schultze, president and CEO of BLUEROADS. "BLUEROADS is committed to helping our customers recognize increased revenue and profitability by delivering innovative SaaS technology to bring rapid deployment and ease of use to the channel. We are thrilled with the success of the event and for the opportunity to honor those customers that have been at the forefront of Channel Management"
Held at the renowned Ritz Carlton in Half Moon Bay, California, attendees heard first hand the trials and successes of being a "channel maverick". From the distributor, to the vendor, to the end user, executives from Westcon, Avaya and Accuvant demonstrated how they are changing the indirect landscape and maximizing channel performance.
"Avaya realizes that 'best in class' and successful channel partnerships begin and grow with relationships based on trust," stated Gregg Kalman, Avaya's Sales Vice President of Channel Strategies and Programs. "BLUEROADS gives us that validation and has enabled us to chart new territory with deal registration and lead management. To date, we have already seen tremendous results and continue to advance opportunities with our partners."
"To remain successful in a very competitive distribution landscape, we are compelled to identify greater opportunities for our customers and stay one step ahead of constantly changing market demands," said Duncan Potter, vice president of worldwide marketing at Westcon Group. "BLUEROADS has been a key contributor to our marketing strategy in this regard, helping us develop tools that open up tangible opportunities for our customer base."
About BLUEROADS Corporation
BLUEROADS Corporation provides channel management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BLUEROADS 6 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase channel performance and predictability. BLUEROADS was recognized by Gartner Group as a "cool vendor" for 2005, for its delivery of innovative, impactful and intriguing solutions for the industry. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel Networks, SurfControl and many more. The company is headquartered in San Mateo, California and funded by and ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado Ventures. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.
