SAN MATEO, Calif. – October 9, 2007 – BLUEROADS, the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, today announced the immediate availability of the breakthrough BLUEROADS Lead Referral Management solution which enables vendors to harness the power of their broad partner network to participate in driving leads into the front end of the vendor's opportunity pipeline. These participants can include agents, ISVs, SIs and independent consultants. These partners can refer incremental sales opportunities into the vendor organization and be compensated and recognized for their contribution.
"Several major business and technology trends are enabling a broad set of business entities to get involved and work closely together on opportunities," stated Shinya Akamine, CEO of BLUEROADS. "Now with the BLUEROADS Lead Referral module, these partners can submit leads to vendors and get recognized for their participation, resulting in significant new, lower-cost business opportunities for vendors and their partners, and better served customers."
To ensure lead referral program success, BLUEROADS Lead Referral management solution allows the creation of vendor programs which enable:
- Participants to submit leads to a vendor
- Vendor to compensate participants
- Compensation to occur at any stage of sales cycle
- Compensation to occur in multiple "currencies"
- Referred leads to be de-duped against current accounts and opportunities
Sophisticated workflows within BLUEROADS allow the submission, duplicate checking, partner alignment, and compensation processes – ensuring that every opportunity is properly tracked from submission to closure and that all participating partners are compensated based on the role they play in the sales cycle. The BLUEROADS lead referral solution is an integrated part of the overall partner lead and opportunity management solution.
Also immediately available to BLUEROADS customers is a completely redesigned BLUEROADS Channel Intelligence Ad Hoc reporting engine. BLUEROADS Channel Intelligence, the new Ad Hoc Reporting Tool included in BLUEOADS, provides both vendors and channel partners access to powerful WYSIWYG report design with rich, graphical reports. The reporting solution respects the security and access rules that govern ‘'who can see what' data across BLUEROADS using BLUEROADS Active Participation Network data structure.
This new reporting tool is ideal for generating traditional 'form' reports, cross-tab reports and graphs, and provides 'drill down' capabilities allowing for detailed analysis of the underlying data. The end result is much better insight into Partner Performance, the ability to analyze campaign contribution, and better track the disposition of every Partner Opportunity.
The Channel Intelligence tool is fully localized, allowing for global deployment and provides a tremendous way for partners to report on (and extract for stand-along analysis) transactional data. This allows sales and marketing professionals to report on past activities, analyze current opportunities and predict future performance.
About BLUEROADS Corporation
BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures and The Halo Fund. For more information, please visit www.blueroads.com.
