SAN MATEO, Calif. - October 11, 2006 - BLUEROADS Corporation, a leading provider of channel management solutions, today announced the appointments of Charles Watson as vice president of marketing and Christine Ciandrini as vice president of technical operations. Watson will use his expertise to help BLUEROADS grow revenue through the penetration of current markets and the expansion into new markets, while Ciandrini will lead the development and operations of the service delivery infrastructure for BLUEROADS.
"BLUEROADS' growth in channel partner management has been driven by two key areas; adding new customers to our list of industry leading enterprises and high customer satisfaction resulting in strong renewal rates and increased adoption," said Shinya Akamine, CEO of BLUEROADS. "With a proven base of business, now is the ideal time to cement our executive team with the appointments of Charles and Chris. We will tap their expertise for continued leadership growth and to forge into new markets."
Watson brings a proven track record to his role as vice president of marketing that will be integral to BLUEROADS' growth. He has more than fifteen years of experience leading successful sales, marketing and product teams. Watson has developed a process for deep marketing and sales alignment against buyers' needs and purchasing processes, resulting in increased revenue and high customer satisfaction. He joins BLUEROADS after serving at Epiphany (acquired by SSA Global) where he directed marketing functions, including corporate marketing, corporate communications and field marketing. During his time at Epiphany, Watson designed and directed the company's end-to-end lead management process and spearheaded corporate positioning as well as re-branding initiatives.
Ciandrini has a broad, multi-industry background in technical operations as well as both voice and data communications. This expertise will help expand BLUEROADS' footprint in the channel management sector. She brings more than twenty years of leadership to the management of BLUEROADS' technical operations. Her strengths include high transaction volume, web-based service delivery of mission-critical operations, service quality and reliability assurance. Ciandrini joins BLUEROADS from Tellme Networks Inc., where she was vice president of network operations responsible for delivery of Voice XML and automated Directory Assistance services to Fortune 50 enterprises and major telecommunications providers.
About BLUEROADS Corporation
BLUEROADS Corporation delivers proven Enterprise Channel Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Nortel, Polycom, Juniper and PGP depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado Ventures. For more information, please visit www.BLUEROADS.com.
