Make your channel as powerful as any direct sales force
SAN MATEO, California - October 14, 2003 - BLUEROADS Corporation, a channel management software company, today announced that BLUEROADS CEO and Founder, Axel Schultze will be introducing BLUEROADS at the ETRE 2003 networking event in Berlin, Germany.
ETRE has been uniting the top technology CEOs from across the globe for fourteen years. This year you see how BLUEROADS will change the way channel management will be done in the future. BLUEROADS introduces a whole new, very innovative solution for a 360° Channel Sales Process management from lead management, guided opportunity selling to completely consolidated reporting.
"The European Technology Roundtable Exhibition event attracts the brightest and most influential business leaders in the IT industry," said Axel Schultze, CEO and Founder, BLUEROADS Corporation, "we are honored to have been asked to share our indirect sales expertise and channel management best practices with such an elite group." Axel has been in the business of channel management for over 20 years. Through his own experiences as founder of Computer 2000, he has perfected the method in which companies are able to properly manage their indirect channel practices. Learn the secret behind the BLUEROADS system and how it may help you simplify the way you manage your channel business.
ETRE 2003 - Berlin, Germany
October 16, 2003 at 1:55pm
BLUEROADS CEO and Founder, Axel Schultze
About European Technology Roundtable Exhibition
Sponsored by DASAR (www.dasar.com), ETRE is an annual event bringing together top technology CEOs from across the globe. In its thirteenth year, the conference will attract more than 800 CEOs, entrepreneurs, financiers and journalists from more than 30 countries. The company acts as a catalyst for partnerships, joint ventures and mergers among companies, as well as a valuable filter for potential investors and venture capitalists worldwide.
About BLUEROADS Corporation
BLUEROADS provides channel management software and expertise that allow companies to market and sell more effectively through indirect channels. BLUEROADS empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return-on-Channel Investment. The company is headquartered in San Mateo, Calif. For more information about how BLUEROADS is helping companies create active channels with higher returns, visit our Website at www.BLUEROADS.com or call 650.349.8500.
