Make your channel as powerful as any direct sales force

SAN MATEO, California - October 22, 2003 - BLUEROADS Corporation, a channel management software company, today announced that BLUEROADS will be hosting a Channel Enablement Conference on October 28, 2003 at the Hotel Sofitel, Redwood Shores California. Top high-tech executives will share their insights and best practices for managing and measuring their indirect sales processes.

"According to Gartner, Process Management continues to be the dominant service line and customer service markets are likely to be dominated by process experts.*"

The conference features experts in the field of channel sales, many who have been in the industry for over twenty years and have in-depth knowledge in establishing and growing successful channel networks. Learn how these leading technology companies are addressing the topic of new generation channel development best practices.

SEE how "indirect" customers can be represented in your enterprise sales forecast
OBSERVE how 85% of generated leads are contacted within 7 days of inquiry
INTERACT with channel experts who have or are implementing channel strategies
UNDERSTAND how to work seamlessly with your partners all in one system
GAIN insight to your channel's performance and its affect on your bottom line
LEARN how our new EPM1 solution can empower your indirect sales team
ENVISION how your channel can become as powerful as any direct sales force
"The opportunity for key channel experts to share their knowledge to help other companies more effectively manage their channel processes is the driving force behind our seminar series," said Axel Schultze, CEO and Founder BLUEROADS Corporation. "We are very pleased to offer this forum to provide insight and directions that can help channel centric companies better understand the important role a successfully implemented channel management system can play."

BLUEROADS Conference - Fall 2003 Hotel Sofitel at Redwood Shores Tuesday, October 28, 2003 223 Twin Dolphin Drive Registration begins at 8:00am Redwood City, CA 94065 Conference begins at 8:30am

To register for the event, please go to www.BLUEROADS.com/fall2003 or call us at 650.349.8500.

*CRM Services Market Size and Forecast, 2002-2006 2003 Gartner, Inc.

About BLUEROADS Corporation BLUEROADS provides channel management software and expertise that allow companies to market and sell more effectively through indirect channels. BLUEROADS empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return-on-Channel Investment. The company is headquartered in San Mateo, Calif. For more information about how BLUEROADS is helping companies create active channels with higher returns, visit our Website at www.BLUEROADS.com or call 650.349.8500.