Channel Management Company Increases Sales through Consistent Renewals, Substantial Up-Sell and Strong Growth from New Customers
SAN MATEO, Calif. - October 25, 2006 - BLUEROADS Corporation, a leading provider of channel management solutions, today announced that the company has grown sales over 50% from the same quarter in 2005. This rapid sales expansion was driven by consistent renewals, substantial up-sell and strong growth from new customers.
"We are very pleased to see our existing customers come back and renew their contracts with us," said Shinya Akamine, CEO of BLUEROADS Corporation, "but we are even more flattered by the fact that a growing number of our current customers are finding substantial value in expanding their usage through more functionality and dramatically increased adoption by partners."
In addition to increasing revenue with existing customers, BLUEROADS has also been able to consistently attract new customers this quarter. The number of sales partner organizations actively using the BLUEROADS system increased to over 1200 resellers, making it the ideal choice for vendors seeking to maximize partner participation.
BLUEROADS has increased headcount by over 65% since the beginning of 2006 enabling the company to accelerate delivery of new features and enhancements to the solution. By paying close attention to the ever evolving needs of its customers, BLUEROADS has managed to develop the industry's most comprehensive sales channel management suite for medium to large enterprises. The company also disclosed that 33% of its customers have greater than $1 billion in annual revenue and 50% have annual revenue over $200 million.
Thousands of businesses that rely on complex, multi-channel sales models use BLUEROADS to increase visibility, control and value in their sales channels. BLUEROADS' channel management suite integrates smoothly with current systems, is complementary to existing CRM and SFA investments and also brings the added benefit of best practice management to both indirect and channel sales.
About BLUEROADS Corporation
BLUEROADS Corporation delivers proven Enterprise Channel Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Nortel, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado Ventures. For more information, please visit www.BLUEROADS.com.
