Leading Software-as-a-Service Vendor Continues to Gain Market Share by Improving Revenue Visibility and Channel Sales Performance for Vendors and Partners

SAN MATEO, Calif. - November 14, 2005 - BLUEROADS Corporation, a Channel Management Software-as-a-Service (SaaS) company, today announced the enhancement of its Channel Management suite with the BLUEROADS Channel Sales Force Automation (SFA) module. The enhanced module provides a centralized online workspace for legally independent partner salespeople to collaborate on joint opportunities with vendors, making it easier for partners to increase win rates, ultimately resulting in more sales and more revenue.

"We work with over 40 partners to address our clients' complex information security challenges, and it's vital we have a system in place that allows us to work in a collaborative environment to ensure deals are not lost and are followed up on in a timely manner," said Dan Burns, Vice President of Sales for Accuvant. "We are on many vendor-partner advisory boards, and are consistently asked how to make life easier for partners. There is one simple answer: BLUEROADS. BLUEROADS is impacting our sales organization in a very positive way by increasing our sales efficiencies and helping us generate more business opportunities."

Traditional SFA solutions support direct sales efforts, whereas BLUEROADS' Channel SFA module is specifically designed for use by legally independent partner salespeople and supports the complexities of the indirect selling model comprised of numerous vendors and partners. Increasingly, end customers are purchasing technology as a "total solution" sale involving multiple vendors working through a channel partner, rather than purchasing a point product from a single vendor. This fundamental shift requires a new set of tools to enable partners and vendors to sell together more efficiently. Given that a typical channel partner works with more than 35 vendors, the mandate is for team selling solutions that can co-exist in a multi-vendor environment.

"The channel is increasingly important in today's competitive environment, and companies need to utilize the channel to increase revenue and prominence in the market," said Axel Schultze, president and CEO of BLUEROADS. "Our enhanced Channel SFA module furthers our position as the number one supplier of Channel Management software-as-a-service solutions. We continue to offer the most comprehensive tools to help companies optimize their channel sales strategy and meet business goals."

The enhanced Channel SFA module includes the following capabilities:

• Opportunity Management. Provides a personalized online workspace for legally independent partner salespeople to collaborate on joint opportunities with vendors.
• Contact Management. Includes a contact manager, which enables salespeople to schedule and track contacts and associated activities for sales opportunities; automatically integrates with Microsoft Outlook to increase sales productivity; provides time-based alerts and activity reminders to keep salespeople on track.
• Guided Selling. BLUEROADS prompts partner salespeople with relevant product details, competitive information, sales tips and upsell techniques within the context of the sales process, which improves knowledge transfer and increases closure rates.
• Single-click Feedback. Partners keep opportunity status up to date via single-click feedback capabilities, which allows vendors to proactively identify where influence in critical deal phases can help partners win business.
• Pipeline Management. Real-time status reports automatically roll up information to the appropriate user level in the system, so salespeople see their individual pipeline and sales managers see the collective pipeline of their team. The BLUEROADS Channel SFA module is available immediately.

About BLUEROADS Corporation
BLUEROADS Corporation provides channel management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BLUEROADS 6 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase channel performance and predictability. BLUEROADS was recognized by Gartner Group as a "cool vendor" for 2005, for its delivery of innovative, impactful and intriguing solutions for the industry. BLUEROADS' impressive customer list includes Hitachi Data Systems, Nortel Networks, SurfControl and many more. The company is headquartered in San Mateo, California and funded by and ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado Ventures. For more information about how BLUEROADS is helping companies create active channels with higher returns visit our website at www.BLUEROADS.com or call 650.349.8500.